Senior E-Marketplace Specialist

About the Role

You'll run FutureSkill's marketplace channels across all three platforms — campaigns, in-platform and Facebook ads, affiliate recruitment, and bringing new products to market. You'll work within the direction set by your team lead, and own the execution: turning the plan into results and hitting the sales targets.

Responsibilities

1. Channel sales and operations

• Translate assigned sales targets and roadmap into monthly and quarterly action plans

• Manage pricing, discounts, and budget within the agreed framework, and flag opportunities or risks as they come up

• Report performance and insights to your team lead regularly to support decision-making

2. New product development

• Spot opportunities from marketplace demand and search trends, and propose new products that extend the FutureSkill brand (physical goods, tool kits, workbooks, product + course bundles)

• Build the business case: cost, retail price, margin, order quantity, break-even

• Work with suppliers and OEMs on samples, quality, packaging, and production timelines

• Set up stock and fulfillment processes, coordinating with internal teams so delivery is reliable and shop ratings stay healthy

• Submit new product proposals with a full business case for your team lead's approval, and after launch, report results with a recommendation to reorder, adjust, or discontinue

3. Campaigns and storefront

• Build a campaign calendar aligned with Double Days (9.9, 10.10, 11.11), payday cycles, and each platform's own campaigns

• Work with Shopee/Lazada/TikTok Account Managers to secure vouchers, campaign slots, and traffic support

• Design promotion mechanics — flash sales, bundles, add-on deals, vouchers — that deliver both volume and margin

• Own all listings: titles, descriptions, images, in-platform keywords, plus shop health (rating, response rate, reviews)

4. Hands-on advertising

• Plan and run in-platform ads yourself: Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads / GMV Max

• Run Facebook/Meta Ads to drive traffic to marketplace listings

• Manage total ad spend against ROAS/CIR targets, with regular A/B testing on creative and keywords

5. Affiliate and creator network

• Recruit and onboard affiliates and creators to produce content that sells FutureSkill products

• Design commission structures, tiers, and incentives that motivate while keeping costs in check

• Prepare briefs and materials: selling points, sample scripts, individual discount codes

• Track performance by affiliate, maintain long-term relationships, and scale up with top performers

• Plan the LIVE schedule, prepare scripts and offers, brief the LIVE team to execute, and review results afterward

6. Content

• Produce short-form video for TikTok Shop and other platforms yourself — concept, shoot, edit

• Keep storefront visuals and content on-brand, working with the design team where needed

7. Analysis and reporting

• Track GMV, orders, conversion rate, AOV, traffic, ROAS/CIR, affiliate share of GMV, and profit per SKU

• Deliver weekly and monthly reports with insights and a plan for the next cycle

Requirements

• 3–5 years managing stores on Shopee, Lazada, or TikTok Shop, with results you can quantify

• Experience owning a channel sales target and managing an ad budget directly

• Able to run in-platform ads and Facebook Ads yourself, read the numbers, and optimize

• Able to shoot and edit short-form video (CapCut or similar)

• Experience working with affiliates, KOCs, or creators

• Solid grasp of cost and margin structure; fluent in Excel/Google Sheets for analysis

• Strong communication and negotiation skills — with creators, suppliers, and platform Account Managers

• Proactive, able to prioritize your own workload, and consistent in keeping your team lead in the loop

• Comfortable under the pressure of campaign cycles

Nice to Have

• Experience developing new products or working with suppliers/factories

• Experience selling digital products or online courses

• Experience with LIVE commerce or working alongside a LIVE team

• Experience mentoring or coaching junior team members

• Working proficiency in English

Success Metrics

• Monthly GMV and channel profit, broken down by platform

• ROAS / CIR across total ad spend (in-platform + Facebook)

• Number of active affiliates and affiliate share of GMV

• New products launched per quarter and their performance

• Conversion rate and shop rating on each platform